Over the past couple of weeks JAW has been working with The Doyle Collection to bring to life their entry for ‘Great Places To Work 2016’. The book focuses on their boutique hotel in London, The Bloomsbury. The design is inspired by 1930s editorial fashion and the new renovations taking place within the hotel. The book also highlights the wonderful staff working tirelessly behind the scenes.
This week the 8th edition of Code Quarterly magazine was delivered across London. For this issue I spoke with Light & Motion, the team behind Jason Atherton’s Sosharu and Lisa Helmanis, the designer for Padella. Both restaurants highlight the wonderful diversity of food and design now being created in the London restaurant scene.
Last week saw the launch of Chase Distillery’s brand new website designed and built by JAW. With Chase’s audience and sales increasing rapidly around the world they needed a new site that reflected their growing reputation.
The website aims to capture the unique and meticulous detail that goes into making Chase products on their family farm in Herefordshire.
The project was created alongside a larger brand strategy piece and complete redesign of their email communication. Full work and case study will be up on the site shortly.
Last Friday, somewhat off guard, I was asked whether I thought the Chase brand will suffer because of Brexit? My immediate response was no. Why would it? It makes an excellent product, has a growing reputation and is run by people who are genuinely passionate about what they do.
But that got me thinking. I’ve been working with Chase for several years now. I’ve seen their brand grow and mature, as well as their export sales increase globally. Great Britain features heavily across all their brand marketing. ‘Made in Herefordshire', a Union Jack on the bottle, a Union Jack bow tie around each bottle neck - it is very much a modern British brand.
Chase’s ‘Britishness’ is a key element to its attraction around the world. People have come to appreciate that buying British, whether that’s clothing, cars or any product in between, ensures a superior quality and service. Our reputation as a country naturally has an effect on how people perceive a British brand. As we all know modern brands are influenced by so many different factors, trying to juggle them all is the challenge.
I now think brands, creatives & designers from across British industries, have a responsibility to make sure that these brands continue to have a positive impact on our country. We continue to be creative, to push the boundaries, to make sure ‘Britishness’ is seen to be innovative. And that we continue to be a nation that delivers.
The honest truth is no one knows what is really going to happen. It’s new territory for everyone in the UK (and around the world). However what we can do is to make sure in our own little way we continue to make a difference. Like Chase we shouldn't just rely on being British and the quality of the product or service should stand alone.
Last week Jaw pushed live a brand new website for PR agency Pangolin*. Pangolin work with a host of top brands, including Chivas and Virgin, providing award winning PR across the country. Having recently turned 3 years old, pangolin wanted a platform to showcase their range of case studies in their own unique way. Check out the delightful homepage animation on mobile. View the website here.
*A Pangolin is a small mammal that is covered with horny overlapping scales.
This week the 7th Edition of Code Quarterly magazine returned from the printers. Code provides 'the eyes and ears to the hospitality industry’. For this issue I helped Adam Hyman and the team with the design and contributed an article ’Eat. Drink. Design.’. The article explores the relationship between restaurants and branding, and features two interviews from the brilliant &Smith and the team behind BAO. If you can’t find a copy around London you can view the full article here (page 20).
I have recently completed the identity for luxury Parasol company ’InstaShade'. Their products will be aimed at the high-end residential and restaurants across Manchester. The identity was inspired by the shadows and shapes cast from the parasols in the sunshine. Keep your eyes peeled for a brand new website coming soon.
After many months of deliberation, doubt and long nights working I’ve finally set up shop. Welcome to Designed by Jaw (and my new website).
I’ve been lucky enough to work with some amazing clients at some amazing agencies through the years. In particular a big thank you to Feed, where I spent the last 5 years, joining a studio of 6 and leaving an agency of 120 with offices in London, Berlin & San Francisco - it’s been a rollercoaster.
I'm now looking forward to taking on a host of new projects and clients. View my new portfolio here or please feel free to contact me regarding any new work. email@example.com