Last Summer I worked alongside Chase Distillery to turn their popular vodka and liqueur products into a range of pre-mixed canned cocktails. Taking their most famous recipes, the cocktails incorporated key British ingredients from their farm.
Aimed at the premium Summer drinks market, the cans took inspiration from the current bottle illustrations, adding a greater pop of colour and refining the design to fit the new reduced print size. It was important that the products standout on a supermarket shelf and bar stand, and to be attractive to the largely female market. The line ‘ Chase the Summer’ was developed to position the product to the British public and used across all campaign artwork.
Client —Chase Distillery Services —Packaging + Print + Advertising