Building a Great
JAW has had the pleasure of working with Chase Distillery for the past five years. Launched in 2008 following their first succesful venture with Tyrrells crisps, Chase have gone on to produce world famous spirits, winning the prestigious World’s Best Vodka 2011 & Gin 2015 awards in the process. The creative brief has always been simple: to help them build an honest, Great British brand with as much care and passion as they have themselves.
Most recently, we were asked to help them re-define their brand for a growing global audience. We developed a strategy around three core principles that were truly unique to Chase. In a crowded marketplace it was important that Chase not only stood out but communicated their honest, family driven story in ever expanding new markets around the world.
The brand was updated around the core logo, introducing new typography, imagery and tone-of-voice that would enable consistency and retain their farming heritage. The new project was rolled out in September 2016 across digital, print and packaging.
James brought a very experienced and sophisticated approach to our recent brand redesign, both in his strategic style and design talent. He instinctively had a great understanding of our brand values and was able to convey this effortlessly to help us tell our story.
–Lorna Hollings, Chase Distillery